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...Not only does Dr. Gummer understand the market really well, she is extremely creative and full of ideas about how to improve products ensuring they are appropriate for their audience. Her obvious strength is her knowledge of child development but she is also adept at understanding commercial aspects.... we wouldn't hesitate to recommend her.' Kate Armitage, Gibsons Games.

My World is the award-winning range of early years puzzles, developed in conjunction with Dr Amanda Gummer 

'We have worked with Amanda and FUNdamentals since 2004 on a variety of projects and have always felt that the service received was very valuable. By providing insight into and understanding of the developmental charactersitics of our target markets we have been able to develop well thought-through ranges and plan successful marketing campaigns. As well as evaluating our products, Amanda has been a very useful sounding board for ideas and her efficiency and professionalism make her a pleasure to work with. We hope to continue to work with FUNdamentals for a long time to come' Lindsay Hardy, Flair plc.

Children's Marketing Expert                                              ''I have worked with Amanda on a number of projects and have always been impressed with her pragmatic approach and understanding of children and families. I hope to continue to be able to work with FUNdamentals in the future' Nic Jones, Children's Marketing Expert.

Amanda helped us revamp our educational catalogue and understand the developmental benefits of our products so that we could communicate these benefits effectively to to schools and nurseries. I was particularly impressed with her efficiency and professionalism as well as her knowledge of the products' Russell Booth, Edventure

 'Amanda's research is thorough, balanced and provides invaluable insights into how our products are perceived by both adults and children. We particulalry admire how she is able to present complex scientific thinking in a practical way that we can use to improve our new and existing products' Rob Trupp, Fiesta Crafts.

The V&A Museum of Childhood                                   'Dr Gummer was employed by the V & A Museum of CHildhood as a consultant child psychologist to find out if the Museum's displays are effectively communicating their intended learning outputs to visiting audiences and to explore ways of engaging visitors more meaningfully to enhance the value placed on the visit by visitors. It was a pleasure working with Dr. Gummer, who was professional and knowledgeable, as well as personable... I would happily recommend Amanda and FUNdamentals.' Stephen Nicholls, V & A Museum of Childhood.

'Egmont briefed Amanda on the hoof for an exciting new project to research non-consumers based on the Blue Ocean theory. Amanda devised a research programme that fulfilled our expectations in a tight schedule and tight budget.'     Dawn Cordy, Egmont

'Dr. Gummer's motivational talk to our sales team and product designers energised the whole workforce and helped them understand the needs of the end users of our play equipment - children. She was knowledgable and approachable and presented the information in an interesting and engaing way'. Liz Bright, SMP Playgrounds Ltd.

Ben and Betty  Amanda's research is thorough and insightful. Her relaxed and friendly approach belies the professionalism that she brings to her work. Her ability to quickly grasp the issues and provide innovative and effective solutions really helped us to move forward with our product development and we look forward to continuing to work with Amanda and FUNdamentals in the future.

Amanda has a unique outlook on the role of parents that helps to release them from the pressures and guilt of what they SHOULD do and allow them to enjoy the mundane day to day aspects of family life. Both her background in child development and experience as a mother informsher work and gives her great empathy for parents. She is a pleasure to work with. - Kerri Summers, The Parent Company.